Sometimes, in order to manage the overall shopping experience is to eliminate or delaying certain type of experience… for as long as you could get away without it.
Me and the Bobbie Brown (cosmetic brand) shopping experience :: I knew it would be great, I knew it would be fun, flattering, enjoyable plus more… and that’s exactly the reason I am trying so hard to avoid myself getting near to that glittery cool black concession counter (despite my eye-concealer almost runs out).
But I loose it at last. I accompanied a girlfriend to attend the BB free makeup lesson tonight – she has the coupon for the times of the makeup consultant but not the products we ended up buying. Total spend of over hundreds of pounds… ssssshizer!!!
Giving away free makeup lesson coupons are such clever strategy to lure for easy sales. It’s like scheduling a timeslot for one-to-one (even better in our case, one-to-two) customers selling opportunity. With the customers already biased in fav of the products, our sales consultant has a relatively easy task to close deal.
